All businesses require a CRM platform that makes the process of managing its relationships with different customers easier to maintain. When talking about CRM platforms, the two names that often come to the mind are HubSpot and Salesforce as these two rank amongst the best platforms.
So, why does it matter which CRM platform you decide to use? What difference does it make? Let us explore all the upsides and downsides of both HubSpot and Salesforce in this blog to offer a clearer perspective on your options.
HubSpot:
With its many capabilities, HubSpot is a CRM platform that promotes business growth by streamlining sales, marketing, and customer support processes. Its user-friendly tools, which include email marketing, social media management, lead generation, and analytics, help businesses attract, engage, and retain customers more successfully. Whether you want to automate marketing processes, simplify your sales operations or enhance customer service, HubSpot gives you the tools and insights you need to drive long-term growth and create long-lasting relationships with customers.
Salesforce:
Salesforce is a well-known cloud-based CRM solution designed to help businesses manage their customers, accelerate sales processes, and encourage growth. It offers businesses an extensive set of tools that includes marketing solutions, customer support, sales automation, and advanced analytics, giving them a full picture of their interactions with customers. Salesforce helps companies make smart decisions that result in long-term success, boost productivity, and enhance customer experiences. It accomplishes this by providing configurable tools, seamless integrations, and insights driven by AI.
Comparison
Features
Hubspot’s all-inclusive mechanism offers a large variety of tools to optimize customer relationship management, marketing and business growth.
- It facilitates customer interactions and relationships effectively with its free CRM.
- It leverages AI for higher conversion rates by providing visitors with real-time chat and AI based fast content generation.
- HubSpot includes website building tools as well with its simple drag and drop functionality, without any need for writing code.
- It automates marketing through personalized emails, ad management, and behavior-based outreach.
- HubSpot lets you design custom forms and CTAs, which can be used to urge visitors to share their contact details and become potential clients.
- It also provides detailed insights of your marketing and sales performance through its dashboards, helping you track ROI, identify trends and come up with better strategies.
- It allows you to manage your social media campaigns and Google Ads directly from HubSpot and also integrates the CRM data for a more targeted approach.
- With the help of integrated tools, it enables businesses to create engaging newsletters and blogs
Salesforce is pretty well known because of its numerous interesting features that help manage the different operations of business more efficiently.
- It makes use of AI for the purpose of providing customers with personalized services, predictive insights and quick problem resolution.
- It provides field operations management systems that improve customer and staff satisfaction by optimizing scheduling, dispatching, and inventory control.
- It offers real-time data to boost productivity.
- Salesforce offers regular support throughout social media networks and their website, as well as 24/7 assistance through portals and AI chatbots.
- With its real-time visual aid that enables remote expert support, it improves first-time fix rates and reduces the need for follow-up sessions.
- Through Slack integration, Salesforce enhances team collaboration for real-time data-sharing and fast problem-solving.
- With its user-friendly features and tools, Salesforce helps employees feel more satisfied at work by providing better internal support for HR, IT, and other services.
- It regularly updates its system after gathering real-time feedback from employees and customers.
· Disadvantages
HubSpot |
Salesforce |
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Hubspot does not allow you to send more than one email to per contact, which can limit your interactions with customers/clients. |
Salesforce can be considered expensive as it charges extra fees for additional features. |
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You have to buy a higher priced plan or pay extra to get the comprehensive customer support services. |
Learning to use Salesforce can be a bit tricky due to its wide range of features and regular updates. |
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It charges extra fees if the number of leads grow beyond the included limits. |
Storing higher amounts of data requires you to pay more fees for additional data storage. |
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Pricing
HubSpot Sales Hub Pricing
Free Tools: A variety of content management systems, operations tools, sales, marketing, and support services are all free for 5 users.
Starter: $15 /per month/per seat.
Professional: $90 /per month/per seat.
Enterprise: $150 /per month/per seat.
Salesforce Sales Cloud Pricing
Starter Suite: $25 /per month/per seat.
Professional: $100 /per month/per seat.
Enterprise: $165 /per month/per seat.
Unlimited: $330 /per month/per seat.
Einstein 1 Sales: $500 /per month/per seat.
Conclusion
So, which platform is best for your business? Both platforms are armed with their own unique advanced tools but choosing between the two depends mainly on the needs of your business.
HubSpot is an ideal choice for small and medium-sized businesses searching for an affordable, intuitive CRM with strong inbound marketing features. On the other hand, Salesforce is perfect for larger companies or those with complex CRM requirements because of its superior customization features and advanced capabilities.
First, take into consideration factors such as your company's size, budget and specific CRM requirements, and then select the platform that best supports your strategic goals and enhances your customer relationship management.